Steve Jobs is THE MAN!!!

So, in my media history class, we were assigned to write a paper on something that deals with media history. My mother made me watch the movie Pirates of Silicon Valley. Just like she said I would, I became fascinated with Steve Jobs. He had this theory of changing the world. He was not interested in making millions of dollars. He wanted to develop a personal computer, that everyone could have in their home. He wanted it to be simple and he wanted it to revolutionize the way people thought.

Steve Jobs did two commercials that jump started his career. His "1984" commercial was aired at the most watched time of the year, The Super Bowl. The concept came from George Orwell's book 1984. In the commercial an athlete woman is being chased by these futuristic warriors. She runs into this room where these people are all dressed the exact same watching this world leader on a screen. The athlete throws this big sledge hammer into the screen and the screen blows up. This commercial symbolizes a lot. During this time IBM was in control of the computer world. Computer were not like they are today. They were very expensive, extremely large, had no screen, and were really used by engineers or scientist. IBM were conformist. Their company was simply about making products that were expensive. Jobs on the other hand has a different view. The athlete symbolizes Apple, in that the company was breaking through this monotony culture and was going to change things. Jobs wanted this commercial to get people pumped up about his new Macintosh. The Macintosh that used graphics and was accessible.



The other commercial of Apple's is my FAVORITE! The Apple company had been struggling. They were losing money and going through CEO's after CEO's. They needed a face lift, and needed some advertising. Jobs hired on an advertising agency out of L.A. Their team of creative professionals wanted society to see Apple as visionaries. So they made a commercial and then took the images from the commercial and placed them as visuals all over NYC. The slogan became "Think Different". The commercial consisted of people who made an impact in the 20th century. People like, Albert Einstein, Bob Dylan, Martin Luther King Jr., Richard Branson, John Lennon, Thomas Edison, Muhummad Ali, Mahatma Gandhi, Emilia Earhart, Jim Henson, and Pablo Picasso. As you watch the video, listen to the words: its legendary!!! Hope you like!

“Here’s to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently. They’re not fond of rules and they have no respect for the status quo. You can quote them, disagree with them, glorify or vilify them. About the only thing you can do is ignore them. Because they change things. They push the human race forward. And while some may see them as the crazy ones, we see genius. It is the people who are crazy enough to think they can change the world, are the ones who do.”