CAMPAIGNS, CAMPAIGNS, CAMPAIGNS....not political ones...

These video's are what I want to be a part of one day!!!



If you watched this video, this is a great example of just some of things public relations does. A group of people got together to market, advertise, give an image to a company. The came up with having an icon that was tangible, something you could interact with. They came up with the rubber band ball. Not only did this rubber band ball become the guiness world record, they made it a part of their company. It was their logo, it was a part of their company. This campaign gave them lots of news coverage. The woman said she got onto her yahoo.com and their story was right next to Britney Spears. Then she turned on to CNN and they were talking about Office Max and their rubber band ball.

I get a huge passion for this because not only would I love to work for an agency where I would get to do that all the time, but non-profit organizations reach out to PR agencies too. I would love to help Susan Komen or AIDS, or even United Way. These people get to use their creativity, their strategic planning, and their motivation to make a bigger and better company. These people are hands on. They get to develop a plan and then make it happen.



Another great video, Dove's campaign about women and self esteem. This video shows that our perception of beauty has been distorted. They have developed a self-esteem fund. Their campaign is encouraging women to have good self-esteem. They have a new slogan saying, "Beauty is a source of confidence, not anxiety." This campaign is designed to reach out through all different types of media. They have sponsors who endorse dove and their "dove movement". They have made videos, blogs, and really encourage people to become involved in their campaign to help women and children with their self esteem. Its really amazing how important these campaigns are in the world. Campaigns send out messages, good messages to people who can make a difference. Only the people can make a difference and I want to be a part of the team that makes it possible!